MAAME – “Beautiful”

MAAME’s debut single “Beautiful” lands like a soft breath of clarity, it’s stripped back in the right places, leaving space for the feeling to stretch out. The blend of pop and new-soul here isn’t overthought. It’s honest and rooted.

The heart of the production comes from Hughie Gavin, who lays down the foundation with a subtle, textured flow. Chris Durkin steps in as co-producer, smoothing the edges and adding just enough groove to keep it moving without losing that intimacy. This makes it one of those tracks that don’t get out of my head for hours. And let’s talk about that artwork, the mirror-in-the-garden concept works. It’s reflective without being on-the-nose and matches the tone of the song perfectly, is personal, raw, and shot through with softness.

If you’re into music that gives more with each listen, keep MAAME on your radar. Follow her on Instagram to stay in the loop for the rest of her releases in 2025.