Echezona – “Rare”

Echezona drops “Rare” as the focus single from his album “Ényì”, released April 22, 2025. The Boston-based Nigerian-American artist teams up with producer JPRiZM for this track that doesn’t mess around with fake emotions.

“Rare” hits because Echezona keeps it real. He’s upfront about the song being honest with no mask, and you can hear that straightforward approach right away. Growing up in Dorchester with Nigerian parents while soaking up American hip-hop culture gives Echezona a unique perspective. His mix of afrofusion, R&B, soul, hip hop, and afrobeat sounds natural rather than forced. You get the sense he’s drawing from actual lived experience rather than checking boxes.

The song’s main point about valuing love before it’s gone is simple but effective. Echezona calls it a quiet reminder for “big-hearted souls” that love exists but can disappear if you don’t pay attention. That kind of creativity makes “Rare” stick with you after the song ends.

The video matches this approach by focusing on genuine moments instead of expensive effects or elaborate setups, check it out down below. Follow Echezona on social media to stay updated about new releases and upcoming projects for the rest of 2025.